Calm in 3
The Calm. 3 ingredients. Fragrance-free.
Worth £85.50 bought separately. Yours for £69. You save £16.50.
Best for: skin that reacts to everything. Short ingredient lists and gentle oils, so there's very little left to argue with.
3 products. 3 minutes. Done.
Essential oils kept under 1.5%, so it's suitable in pregnancy and for children. Why?
Free UK delivery, no minimum spend. Arrives in 2–4 working days.
Need it sooner? Express £3.95, 1–3 working days. · Delivery & returns
Is it safe to use when I'm pregnant?
Yes. We keep essential oils under 1.5%, the level widely used as pregnancy-safe, so you can keep your routine all the way through. If you're ever unsure, take the bottle to your midwife: everything's on the label.
Can my children use it?
Yes. Use about half the amount you would. One drop is plenty for a child's face.
Is it OK for babies?
For babies, use our Organic Virgin Coconut Oil. It has one ingredient and no essential oils. Warm a little between your palms and smooth it on after the bath.
My skin reacts to everything. Will this suit me?
Short labels make it much easier to know what you're putting on your skin. If yours is reactive, patch-test on your inner arm for 24 hours first.
Why is there no water in it?
Because our oils do a different job: they work with your skin's own oils to help hold in the water it already has. And with no water, nothing can grow in the bottle, so there's no need for preservatives.
What will my skin do in the first week?
If you're switching from creams, your skin may look a little duller or feel a bit oilier for a few days while it adjusts. That's normal, and it settles. Start with fewer drops than you think.
What's actually in it?
Exactly what's printed in the ingredients list on this page and on the bottle. Nothing else.
3 Products. 3 Minutes. Done.
Step 1: Cleanse — Organic Coconut Oil (250g)
Step 2: Polish — Refine & Scrub Face Scrub (100g)
Step 3: Nourish — Calm & Nourish Face Oil (30ml)
For the most reactive, stressed skin.
PURE Organic Coconut (Cold-Pressed)
Walnut & Zeolite
Jojoba & Apricot Kernel
PURE Organic Coconut (Cold-Pressed)
Walnut & Zeolite
Jojoba & Apricot Kernel
Zero Waste. Zero Faff.
You will finish your daily oil long before your weekly scrub. Buy the Starter Kit today, hold onto your original packaging, and only subscribe to the individual refills you actually need.
Good for your skin, better for the planet, and up to 15% cheaper.
The 3 was always there. Even in our name.
The E in PURE has always been three horizontal lines. The PURE 3 was encoded in our brand identity from day one. Step 1. Step 2. Step 3. We didn't invent a new routine; we just stripped away the noise to return to the original, honest ritual.
